Last year, I posted about avian flu in the US and the impact on egg prices, noting that prices will rise. Thankfully there hasn't been a major outbreak of avian flu in New Zealand as yet, although it seems likely there will be soon. Domestic birds, such as chickens, are at risk, and as I noted in that earlier post, that affects the supply of eggs. And New Zealand egg suppliers are acting now, as the New Zealand Herald reported earlier this week:
It comes as New Zealand’s largest egg supplier Mainland Poultry, accounting for nearly 40% of the country’s eggs, is putting hundreds of thousands of free-range chickens into lockdown after the deadly bird flu virus was detected in the country last week.
Putting free-range chickens into lockdown will raise the costs of production for free-range eggs. The effect on the market for free-range eggs is shown in the diagram below. Before the chickens were locked down, the free-range egg market was in equilibrium, where demand D0 meets supply S0, with a price of P0 and a quantity of free-range eggs traded of Q0. The lockdown increases the costs of producing free-range eggs, which decreases supply to S1. This increases the equilibrium price of free-range eggs to P1, and reduces the quantity of free-range eggs traded to Q1.
Free-range eggs and colony eggs are substitutes. Once free-range eggs become relatively more expensive, some consumers will switch to colony eggs. The effect on the colony eggs market is shown in the diagram below. Before the change in the price of free-range eggs, the market for colony eggs was in equilibrium, where demand DA meets supply SA. The equilibrium price was PA, and the quantity of colony eggs traded was QA. Since some consumers switch to the relatively cheaper colony eggs, that increases the demand for colony eggs from DA to DB, increasing the equilibrium price of colony eggs from PA to PB, and increasing the quantity of colony eggs traded from QA to QB.
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