The University of Waikato Open Day is coming up next month. We'll have thousands of prospective students on campus for most of the day, learning about their study options, attending mini-lectures, talking to current staff and students, and collecting lots of free stuff that we give away. Many people question the value of these open days. Do they make a difference to students' choice of university? Undoubtedly, for some students at the margin they will make a difference. And from my experience, open days can affect some students' subject choice.
One thing that open days provide prospective students is a 'vibe' for their potential study location. This is where I might criticise open day, because it really is almost nothing at all like a 'normal' university day, so it doesn't give prospective students any idea what university is really like. The 'vibe' might also be affected by elements beyond the university's control, like the weather. How important is the weather? This recent NBER Working Paper by Olivia Feldman, Joshua Hyman, and Matthew McGann (all Amherst College), provides some idea. They look at the effect of weather on the day that a student undertakes a campus tour at an unnamed "institute of higher education" (IHE) on whether the student subsequently applies and/or enrols at that IHE, finding that weather affects applications but not enrolment. The campus tour is a more limited version of our open day:
Tours are typically given by current students and involve the guide walking the participants around campus for about an hour while sharing information about the institution, academics, student life, campus dormitories, academic buildings, dining halls, and sports and recreational facilities.
Feldman et al. use administrative data on all campus tours between summer 2016 and fall 2024, along with hourly weather data from The Weather Channel, and data on where each student subsequently enrolled from the National Student Clearinghouse. They report that overall:
28.8 percent of participants apply to the institution, and 2.2 percent ultimately enroll.
In their main analysis, Feldman et al. apply a simple OLS regression model, with application (or enrolment) at the focal IHE as the dependent variable, and weather variables (cloudy, rainy, and several temperature ranges to capture hot and cold days) as the explanatory variables of interest. They find that there is:
...a 1.7 percentage point (5.9%) lower application rate when the tour is cold, a 2.3 point (8.0%) lower rate when the tour is warmer, and a 2.9 point (10.1%) lower rate when the tour is hot. Further, cloudy tours reduce the application rate by 1.4 percentage points (4.9%), and tours with precipitation reduce it by 2.4 points (8.3%).
Those effects on applications are quite large in context. However, when Feldman et al. look at the effect on enrolment (rather than just application) they find statistically insignificant effects (albeit using several different composite variables for 'bad weather' as the explanatory variable of interest, rather than individual weather variables as in the earlier analysis).
My takeaway from this paper is that students’ choice of university is fairly resilient to the effects of weather on the day of their campus tour. While poor weather may reduce the chances that a student applies to a particular university, it doesn’t seem to have much effect on whether they ultimately enrol there. Of course, this is evidence from a single US institution, and may not easily translate to the New Zealand context. Still, extending these results to open days suggests that while the ‘vibe’ on the day might affect whether a student applies to the University of Waikato, and the weather contributes to that vibe, it probably isn’t an effect that we should worry too much about.
University enrolments fluctuate from year to year, and there are lots of variables that affect them. One thing this study suggests is that, while rain on open day might dampen spirits, it probably isn't the major cause of low enrolments. So, if the numbers are down, we needn’t blame it on the rain (on open day).
[HT: Marginal Revolution]

