I've written a number of times about correspondence experiments designed to identify discrimination in labour markets. In such an experiment, the researcher applies for a bunch of jobs, using fake job 'applicants' that differ only on the basis of some known characteristics (gender, for example). The difference in callback rates (or some other similar measure) between applicants with different characteristics provides a measure of discrimination on the basis of those characteristics.
A new application of this approach instead looks at discrimination on #EconTwitter (on X). The research is reported in this 2025 article by Nicolás Ajzenman (McGill University), Bruno Ferman (Sao Paulo School of Economics), and Pedro Sant’Anna (MIT), published in the journal American Economic Review: Insights (ungated earlier version here). In their experiment, Ajzenman et al. created 80 'bot' accounts on X between May and August 2022 that mimicked real PhD student accounts, but differed in terms of gender (male or female), race (Black or White), and university affiliation (top-ranked [top ten in the 2017 US News ranking of economics graduate programmes] or lower-ranked [ranked 79-100] university). Each bot account was active for twelve days, during which time it initially randomly retweeted posts from economics journals to establish its credibility, then followed a random selection of 100 members of the #EconTwitter community (from a pool of over 10,000 X users who had tweeted or retweeted content using the #EconTwitter hashtag between January and February of 2022).
Ajzenman et al. then measure the number of times each account is followed back by the user it followed, and look at the difference in follow-back rates for bot accounts with different characteristics (gender, race, and university affiliation). The raw follow-back rates are shown in Figure 1 in the paper:
Bot accounts that presented as Black males from lower-ranked universities received the lowest follow-back rate of 14.4 percent, while bots presenting as White females from top-ranked universities were followed back 23.9 percent of the time. In their regression models, Ajzenman et al. find that:
Users in the #EconTwitter community are 2.1 percentage points (12 percent) more likely to follow White than Black PhD students, 3.5 percentage points (21 percent) more likely to follow students from top-ranked universities than those from lower-ranked ones, and 4.3 percentage points (25 percent) more likely to follow female than male students. We also find that the racial gap in follow-backs remains among students claiming to be from top-ranked universities. This suggests that racial discrimination persists even in the presence of a signal indicative of higher academic potential.
Turning to how the results vary based on the characteristics of the X users that were followed, Ajzenman et al. find no differences by gender or race, or by the reach of the X user (measured by the number of followers they have). They also find no difference between X users who have demonstrated concern about the lack of diversity in economics (by following one or more X accounts devoted to the topic) and those that haven't. However, they also find that:
...subjects who signal concern about the lack of diversity in economics discriminate the most in terms of university affiliation. While both groups of subjects favor students affiliated with top-ranked institutions, the difference in follow-back rates between top- and lower-ranked students is considerably larger among concerned subjects (8.6 percentage points, against 2.5 percentage points for the remaining subjects, p-value of difference < 0.05)...
So, concern about demographic diversity clearly doesn't imply an absence of other forms of discrimination, as these results seem to show that those members of the #EconTwitter community who are most concerned about diversity discriminate more against students from lower-ranked institutions than users who are less concerned.
Given the longstanding gender bias in economics, the higher follow-back rates for bot accounts presenting as female are perhaps the most surprising result. Ajzenman et al. suggest several possible explanations. First, some users may be conscious of the barriers women face in the profession and therefore make a deliberate effort to engage with them. Second, some users may be using X partly to establish social rather than professional relationships, which would suggest a more negative interpretation of the higher follow-back rate. Ajzenman et al. also suggest two more strategic explanations. Researchers may see advantages in collaborating with women because female economists tend to receive less credit for joint work. Alternatively, a woman gaining admission to a highly ranked PhD programme may be providing a stronger signal of ability, given the additional barriers women face in reaching that point. The experiment cannot distinguish among these explanations, so teasing out which mechanisms are more important would require further, more detailed, research.
And no doubt Ajzenman et al. had hoped to conduct some more detailed research than what they reported, but their data collection had to be cut short. As they explain:
We planned to run 30 experimental waves between May and December 2022, which would have given us more than enough power to identify reasonable effects. This was to account for potential problems, such as X blocking some accounts. We stopped earlier because an X user saw some of the accounts and posted about the experiment during the eleventh wave, which compromised the continuity of the experiment.
Sometimes research just doesn't go as planned, and that might explain why this research got published in the more modest AER: Insights journal, rather than the top-five journal the authors probably were initially hoping for.
Sometimes research just doesn't go as planned. However, Ajzenman et al. had already collected enough data to reveal a substantial amount of discrimination on #EconTwitter. Perhaps the most important result is that signalling concern about diversity doesn't necessarily make people immune to other forms of bias, especially in terms of academic prestige.
[HT: Marginal Revolution]
