Back in May, David Oks wrote a fascinating Substack article about the economics of dynamic random access memory (DRAM) - the memory that is used in computers, smartphones, and gaming consoles, but also importantly in servers and data centres, such as those used to train generative AI models. I'm not going to focus on the effect of generative AI in this post, but instead on this particular part of Oks's article, which caught my attention:
And that combination—capital-intensive manufacturing plus fungibility—is a punishing combination. Because memory is fungible, the industry is intensely cyclical: the entire history of the DRAM industry is a history of boom-and-bust supercycles. First, strong demand from one sector or another—like Windows PC adoption in the 1990s—drives surging prices and a wave of investment from every player; cumulative overinvestment in an undifferentiated good produces oversupply; and then oversupply leads to collapsing prices.
And because production is so expensive, those down-cycles turn out to be existential: the memory industry is marked by constant wreckage. Intel dominated the memory game in the early 1970s but left in the 1980s, opting to focus on processors. Texas Instruments and IBM, also once major players, left in the 1990s. Germany’s Qimonda collapsed in 2009; Japan’s Elpida, once the world’s third-largest DRAM manufacturer, declared bankruptcy in 2012.
In my ECONS101 class, we teach a model of dynamic supply and demand that can be used to explain the boom-and-bust 'supercycles' that Oks describes. Consider the market for memory, and assume that it is perfectly competitive - most importantly, there are no barriers to entry into the market or barriers to exit from the market.[*] The market for memory is shown in the diagram on the left below. The diagram on the right will track changes in memory manufacturers' profits over time. Initially (at Time 0) the market is at equilibrium (where demand D0 meets supply S0) with price P0, and memory manufacturers are making profits π0. Now say there is a permanent increase in demand at Time 1, to D1. This increase in demand may be because of Windows PC adoption, or some other positive demand shock. Prices increase to P1, and memory manufacturers' profits also increase (to π1). There are no barriers to entry (this is a perfectly competitive market), so the higher profits encourage new manufacturers to enter this market (or more realistically, they encourage the existing manufacturers to increase capacity). However, new manufacturing capacity takes time to bring online, and firms make their investment decisions independently. By the time all of that new capacity becomes available, supply may have overshot the level required to simply meet the higher demand. Supply increases to S2 (more producers) at Time 2. Price falls to P2, and memory manufacturers' profits also fall (to π2).
Next, at Time 2 profits are low and some memory manufacturers will choose to exit the market (no barriers to exit because this is a perfectly competitive market), or more realistically it encourages the manufacturers to reduce their capacity. This helps explain the pattern that Oks describes, with Intel, Texas Instruments, IBM, and others exiting the market. Supply will decrease to S3 (fewer producers) at Time 3. Price will increase to P3, and memory manufacturers' profits will increase to π3. So, these 'supercycles' arise as memory manufacturers enter and exit the market in response to an initial increase in demand.
Now, memory manufacturers are not stupid. The manufacturers that remained after previous busts realised that they needed to change their approach in order to avoid these problems. Oks notes that:
And decades of collapse and consolidation left only a few players standing. In the 1990s, there were perhaps 20 meaningful producers of DRAM around the world; today there are three that account for more than 90 percent of global production. South Korea has two, SK Hynix and Samsung; and the United States has one, Micron.
And these memory makers have learned a very particular lesson from the unforgiving history of their industry: always leave demand unmet.
So, rather than rapidly increasing production in response to higher demand, the memory manufacturers have instead become much more cautious about adding capacity, deliberately allowing some demand to remain unmet. That reduces the risk that increasing supply causes a decline in prices and profits. However, the downside is, as Oks notes, that we now have a global shortage of memory as current production levels (and manufacturing capacity) are unable to keep up. That may open opportunities for new manufacturers to enter the market, even if they are less efficient (higher cost) than the incumbents. And therein lies the problem - by deliberately restricting supply tight, the incumbent manufacturers keep prices and profits high and that may eventually set off the next supercycle.
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[*] The market for computer memory isn't actually perfectly competitive, as there are likely to be large economies of scale in memory manufacturing. That means that a small firm entering the market would be at a large cost disadvantage to the large incumbent firms, and so small firms would be deterred from entering the market. However, there is another way of looking at this situation. Instead of considering new firms entering and exiting this market, think about the incumbent firms adding and subtracting additional manufacturing capacity. This has the same effect of increasing and decreasing supply, and leads to the same dynamic pattern in prices and profits.


