Silicon Valley is turning to the dismal science in its never-ending quest to squeeze more money out of old markets and build new ones. In turn, the economists say they are eager to explore the digital world for fresh insights into timeless economic questions of pricing, incentives and behavior.
“It’s an absolute candy store for economists,” Mr. Coles said.
The pay, of course, is a lot better than you would find in academia, where economists typically earn $125,000 to $150,000 a year. In tech companies, pay for a Ph.D. economist will usually come in at more than $200,000 a year, the companies say. With bonuses and stock grants, compensation can easily double in a few years. Senior economists who manage teams can make even more.
Businesses have been hiring economists for years. Usually, they are asked to study macroeconomic trends — topics like recessions and currency exchange rates — and help their employers deal with them.
But what the tech economists are doing is different: Instead of thinking about national or global trends, they are studying the data trails of consumer behavior to help digital companies make smart decisions that strengthen their online marketplaces in areas like advertising, movies, music, travel and lodging.
Yet another reason (if any was needed) why studying economics is a good idea. An in particular, applied microeconomics combined with mathematics or statistics:
“They are microeconomic experts, heavy on data and computing tools like machine learning and writing algorithms,” said Tom Beers, executive director of the National Association for Business Economics.[HT: Marginal Revolution]
Read more:
- Why study economics? Law and economics edition...
- Why study economics? More on jobs in the tech sector edition...
- Why study economics? Tech firm jobs edition...
- Why study economics? AEA video edition...
- Why study economics? Even if you won't be an economist edition...
- Why study economics? PhD edition...
- Why study economics? It could make you rich...
- Why study economics? Sheepskin effects edition
- Why study economics? NZ graduate earnings edition
- Why study economics?
No comments:
Post a Comment